| Wall Street Journal, June 15, 2003 Authored by: June Fletcher Title: Home, Bland Home - Agents Strip Home's Personality All in the Name of Faster Sales "Agents, of course, have long been taking on taste-challenged homes, adding a throw pillow here or ditching a few chairs there. But the idea of neutralizing the seller's personality really started taking off three years ago, after Los Altos, Calif., real-estate broker Joy Valentine published a study showing professionally "staged" homes sold in 13.9 days, half the usual time on the market -- and went for 6.3% over list price, or four times the average markup on un-staged homes. Business has doubled in the last two years at Los Angeles's Designed to Move, and the company now has affiliates from as far away as Florida. "The idea is to depersonalize," says Barb Schwarz, a San Franciscan who runs StagedHomes.com, a competing service, and has even trademarked the word "staging." "Your house has to become a product." The New York Times, August 22, 2004 Authored by: VIVIAN MARINO Title: A Little Style Works. Just Not Yours. "The staging concept, which got its start on the West Coast, seems to be catching on around the country... A buyer will form an opinion within 90 seconds, and if they see a cluttered apartment that is not arranged very well, their mind sort of shuts down." Business Week, November 11, 2004 Authored by: Anne Tergesen Title: Showtime for your Home "Realtors say Staged homes net higher prices and sit on the market for less time than un-staged ones... These days it is not enough simply to clean the house before putting it on the market. To net top dollar, you have to banish most traces of yourself... and create an idealized living space, almost with the look of a model home." 20/20 - ABC's Popular News Program The show was aired, Friday, Oct. 7, 2005 20/20 devoted an hour-long special to the biggest purchase of your life -- your home. The show included a Staging segment and followed a young couple selling their home in the Seattle, Washington area. Realtor's said that the house was priced too high, but after having about 23 Accredited Professional Stagers, including Barb Schwarz - the founder, Stage the house in one day, the house sold the same week and they received $10k above their asking price. The word is out - Staging Works! Carma for Design Carma B.-Zarosinski, ASP Accredited Staging Professional & Custom Interior Designer |
In The News
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| Did you know that statistics show that a home that has been Staged by a professional ASP Stager sells faster and for more money? Don't take my word for it; see for yourself what has been said about Staging on: 20/20, ABC NEWS, THE TODAY SHOW, WALL STREET JOURNAL and hundreds of other articles. All agree that Home Staging is a MUST in order to get top dollar for your property. |